![]() Globally, certain markets devote more than 40% of their media advertising budget to digital marketing, according to media company Magna.īut supersizing the digital-marketing budget is not enough. In the US, spending on digital advertising in 2017 is on track to surpass spending on television advertising. That’s not to say companies aren’t trying. Technology, Media, and Telecommunicationsĭigital marketing presents a tremendous opportunity to engage consumers, but precious few companies have realized its full potential.
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